So many messages don’t receive an audience. Jane Goodall could teach many of us who want to communicate about a cause to think of the channels used by the receivers rather than the senders. She founded Roots and Shoots to speak to the coming generation about the three crises we currently face - biodiversity loss, climate change, and environmental inequality.

“Only if we understand, can we care. Only if we care, will we help. Only if we help, we shall be saved.” she says. She notes that we have been stealing the futures of the young at least since the industrial revolution. But the young are interesting what she has to say - and they have influence over their parents and grandparents and the way they think. Those adults may be CEOs or senior government officials and the influence of the young reaches others with decision making power.

She founded a global institute in 1991 - and it now has a Canadian chapter here. In a recent interview with Fast Company, she spoke about partnering with a comic book publisher to tell the story in a meaningful way for its readers. Starting as a book called Rewriting Extinction, the formats are monthly cartoon videos - webtoons - with scripts read by celebrities. What we can do alone is wonderful, she reminds us - but what we can do with at least one other person can be even better. The cartoon reading platform has 72 million global readers. You can become another one and share it with kids you know.