When the project started in the US Northwest in 1993, there was a scarcity of information. Now we have too much data that is frequently unfocused, delivered in sound bites and of questionable authority. It’s good to see these concerns addressed in a positive way. This project, running from April 3rd-24th, is designed to do just that. It presents an attractive list of choices – some one-time actions, others to be attempted daily – and it includes a built- in tracking system. The Drawdown Ecochallenge encourages people to join an existing team or form one of their own – and includes another important behavioral technique – points like the stars we earned in second grade; they support the team as well as the individual.
Some of the options include educational awareness. Others include interaction with politicians that remind us to be citizens rather than numbers with names that they like to pin on us such as “taxpayers” or members of the “middle class”. Some actions get right down to how much food we are putting on our plates, or food packaging and food waste. EcoChallenge, the parent of the Drawdown project, also offers course suitable courses for a variety of organizations and enterprises.
I signed up with enthusiasm and forwarded the invitation to a list of colleagues, encouraging them to join our City of Toronto team – which so far is small. The enrollment bot told me that I have been overly ambitious and selected too many options. It already knows me too well and I’ll have to rise to the occasion. It is wonderful to see a positive structure that responds to our wish to begin collective action and gives concrete options to do so in a positive way.